Semalt: Why & How To Exclude Internal Website Traffic From Google Analytics
Google Analytics offers a lot of advantages to its users. It lets you have access to insights, vast and actionable data so that you can give a new edge to your business. It is possible for you to make your Google analytics better and comprehensive. For this, you would have to make some amendments to your account and follow a couple of steps. One of the major things you can do is to adjust your Google Analytics in a way that it gets you the legitimate traffic only. You can generate lots of views and leads through this program. There should be no exceptions while adjusting your Google Analytics. You should create filters and ensure your website traffic is of top-notch quality.
Jason Adler, the Customer Success Manager of Semalt Digital Services, provides a valuable solution in this regard.
Create a new view
The first thing you need to remember is that you create a new view for every domain. Let me here tell you that it is not possible to reverse the Google Analytics filters, so you should create them with great care and full attention. You should not forget that the filters affect all of the data collected on the Google Analytics. It can directly or indirectly impact your views and number of hits your website receives. If you don't want to filter all of the website data, then you have to go to the admin section and click on the traffic minus option. Once you have done it, you can click the create view button to get started.
Create new filters
Once you have set up your views, the next step is to create new filters. For this, you should go to the admin section and click on the filters option. It is very important to create filters as this ensures your site's health and betterment. In the beginning, you may not be able to create relevant filters, but you can do it once you do some practice and know how to take it to the next level. You should not forget to enter your company's IP address, so it does not get locked. You should also specify the IPs that you don't want to get blocked in the future. This will make your work easier, and you can prevent the arrival of fake views and hits.
Enjoy your filtered data
Once you have made the above adjustments, it will be easy for you to enjoy success. With your new or old website, you will reap the advantages of evaluating and analyzing the data that is site-friendly and can support your company's strategies and goals. In the beginning, it will not be easy. So, you would have to spend extra time to learn new things. The tailored data can make it easy for you to take the right decisions. It also reduces the time you spend on the site and can create lots of filters for you. Not only this but also you would be better able to understand how your visitors and customers are making the use of your properties or your websites. It is also good to analyze and evaluate how effective your marketing strategies are. The best thing is that Google Analytics helps you a lot about views and filters' creations.